# Immedia Power — Long-Form Agent Briefing > This is the long-form companion to `/llms.txt`. It gives an AI agent or researcher everything needed to answer a customer question, prepare a briefing, or cite Immedia Power accurately — without having to crawl the rest of the site. For a terse one-page summary, see https://www.immediapower.com/llms.txt. For the machine-readable GX230 datasheet (single source of truth for specs), see https://www.immediapower.com/technology/datasheet.json. Last updated: 2026-04-19 --- ## Company Immedia Power builds the GX230, a 200 kW modular multi-fuel power generation unit that deploys on a customer site in about four weeks versus the three to seven years typical for a utility grid upgrade. The product closes a simple but increasingly expensive gap — electrification demand is happening now, and the grid is years behind — by delivering full permanent capacity behind the meter, on-site, without waiting on interconnection queues. One unit fits in roughly fifteen square feet, weighs seven hundred kilograms, runs at sixty-nine decibels at five meters, and ramps to full output in under five seconds. Immedia Power is headquartered in Miami, Florida, with engineering operations in Norway and a long-standing validation partnership with Breuer Technical Development (BTD) in Belgium. The team is currently pre-pilot and actively raising a development round to take the GX230 from prototype to pilot delivery and pre-series production — no capital has been raised to date. Commercial traction as of the first quarter of 2026: over sixty million dollars in signed Letters of Intent and an active pipeline exceeding one hundred and fifty million dollars across twelve or more verticals. The GX230 has patents pending across nine innovations spanning five subsystems. The company offers three commercial paths — equipment sale, three-year lease, and Power-as-a-Service — chosen by the customer based on how they prefer to hold the asset on their books. Investor inquiries and deck requests should be directed to https://www.immediapower.com/contact/ or matias@immediapower.com. The strategic thesis is that distributed, fuel-agnostic, grid-boosting generation is the only solution sized to the $8 trillion projected gap between electrification demand and planned grid capacity through 2050. Utility interconnection queues in the United States alone hold roughly 2,600 gigawatts of requested capacity — about double the country's entire installed base — with an average wait time of six years. For the customer, the choice is not between the GX230 and a perfect grid. It is between the GX230 and continuing to lose projects, rent, tenants, SLAs, or production capacity to a missing connection. --- ## Product — GX230 Technology Deep Dive The GX230 is a complete genset system built around a six-cylinder direct-injection high-performance engine paired with a high-efficiency generator, a grid-forming inverter, proprietary Power OS control software, and a ruggedized field-deployment enclosure. The engine alone measures 780 by 500 by 900 millimeters and weighs 200 kilograms; the complete GX230 system measures 1.4 by 1.0 by 2.0 meters and weighs 700 kilograms. Power density is roughly 90 kilovolt-amperes per cubic meter — about five times more power-dense than conventional gensets in the same kilowatt class. The engine has a mechanical input of 230 kilowatts, with a peak power plateau of approximately 180 kilowatts between 3,000 and 3,800 revolutions per minute and peak torque of 760 newton-meters at 2,500 rpm. Efficient operating band runs from 1,500 to 3,800 rpm with a flat plateau that delivers consistent output under variable loads — a key property for the site profiles that typically drive GX230 deployment, where demand ramps up and down across a day. The engine is managed by a Bosch ECU and uses advanced direct injection for peak efficiency across every supported fuel. Efficiency is the number most often cited. The GX230 achieves 42% engine thermal efficiency at best point (185 g/kWh brake-specific fuel consumption), multiplied by 87% engine-to-grid conversion, for a total fuel-to-electrical efficiency of 36.5%. The industry average for distributed gensets in this size class is roughly 30%. A representative illustration: natural gas at four US dollars per million British thermal units delivers end-use electricity at approximately 3.7 US cents per kilowatt-hour — a number that compares favorably to many commercial utility tariffs and is the reason the GX230 is often cost-positive on day one rather than merely a bridging solution. The GX230 is fuel-agnostic. It runs on natural gas, compressed natural gas, liquefied petroleum gas, synthetic fuel, biofuel, and hydrogen blends, and customers can switch fuels based on local availability and price without changing the unit. This is not a specification accident; it is a regulatory-longevity play. As jurisdictions tighten emissions rules through the 2030s, customers who committed to a single-fuel asset face stranded capital. GX230 customers do not. The electrical architecture integrates a grid-forming inverter with the Power OS software. The unit operates in three modes — standalone, grid-tied, and microgrid — with full load-following capability and variable speed control on the engine side. Multiple units can be paralleled for megawatt-scale installations coordinated by Power OS for load sharing, redundancy, and optimal fleet-wide efficiency. Remote monitoring is standard. Typical deployment is about four weeks from signed site survey to energized unit. Maintenance runs approximately ten thousand US dollars per year per unit at eight-hour-per-day operation, with spark plugs, oil, and filters on routine intervals and top-end overhauls as major service every ten thousand operating hours. Intellectual property: Immedia Power has nine patentable innovations pending across five subsystems — Thermal Management, Fuel Supply, External Control, Mechanical & Thermal integration, and Electrical Power. Detailed patent-by-patent lists are available under NDA; contact sales. Separately, Chief Technology Officer Werner Huhn personally holds fourteen prior patents across powertrain development at Ferrari, McLaren F1, Porsche, Audi, BMW, and Mercedes-AMG, which informs the GX230 engine architecture. Engineering sign-off on the GX230 production specification is held by Werner Huhn as Chief Technology Officer. External validation is through Breuer Technical Development (BTD), a Belgian engineering firm specializing in high-performance powertrain development and validation for Ferrari, Toyota, Volkswagen, Porsche, Audi, AVL, FEV, and Liebherr. For the machine-readable specification, use `/technology/datasheet.json`. For the human-facing page, use `/technology/`. For agent retrieval of the same content as markdown, fetch `/technology.md`. --- ## Deployment Scenarios The GX230 is designed to help a site **expand** when the grid cannot. Six scenarios capture the majority of customer conversations. **EV Fleet Charging.** Electric vehicle fleet operators hit a wall every time they add fast-chargers: the utility cannot upgrade the service drop fast enough, so new stalls sit dark while deadlines slip. The GX230 installs in about four weeks and runs the hub behind-the-meter, so the operator can bring the full stall count live on day one and scale up stall count later without waiting on another grid upgrade. Best fit: lease or Power-as-a-Service. **Data Centers.** Hyperscalers and colocation providers routinely sign power commitments for capacity the utility cannot deliver for three to seven years. The GX230 delivers grid-boosting capacity in weeks so the data center can honor SLAs, commission racks on schedule, and retire the bridging units gracefully once utility interconnection catches up. Best fit: lease for the bridging window, sale if long-term redundancy is the goal. **Commercial & Industrial.** Factories and industrial sites see their growth capped by demand charges and capacity ceilings at the meter. The GX230 provides peak-shaving and baseload generation on-site, letting the plant add production lines or equipment without a utility expansion and without the demand-charge penalty that would normally eat margin. Best fit: sale or lease depending on capex appetite. **Real Estate & Development.** Developers routinely have buildings ready for tenants but no utility power, stalling lease-up and pushing financing covenants. The GX230 energizes the property on the original delivery date, letting the developer hand over occupancy, start rent collection, and then transition to utility power once it arrives. Best fit: lease for the interim period. **Petrol & Service Stations.** Petrol stations modernizing to add EV fast-charging or expanded convenience retail find the existing utility service wholly inadequate — and a service upgrade can take a year or more. The GX230 fits a small footprint on the forecourt and lets the station add EV stalls and higher-load retail immediately, protecting the capital plan and the transition to multi-fuel revenue. Best fit: lease or Power-as-a-Service. **Power Rental, Events, and Temporary Sites.** Events, construction sites, mining camps, and disaster-recovery operations all need dispatchable power now, often on fuel streams that vary by region. The GX230 is designed as a mobile-class asset — small, quiet, multi-fuel, quick to commission — so a rental fleet can put the same unit into a festival in June, a construction site in August, and a hurricane-response deployment in October. Best fit: sale to a rental fleet operator or Power-as-a-Service for the end user. Each scenario has a deep-link into the interactive simulator at `/simulator/?scenario={id}` where `{id}` is one of `ev_fleet`, `data_center`, `commercial_industrial`, `real_estate`, `petrol_station`, or `rental`. --- ## Business Models Three commercial structures. All pricing is site-specific and depends on fuel contract, utility tariff, deployment scope, and contract term. Contact sales at rony@immediapower.com for a binding quote. The information below is structural — who owns, who operates, who pays for fuel, who handles maintenance, and the cash-structure shape — with no dollar figures. **Equipment Sale.** The customer owns the hardware outright, operates the unit, sources and pays for fuel, and handles maintenance via their own team or a third-party contract; OEM support is available. Cash structure is a one-time capital purchase. Best fit is for buyers with capex budget and a long-term need for on-site generation as a permanent asset. Ownership is perpetual; service contracts typically run multi-year. **Three-Year Lease.** Immedia Power (or a financing partner) owns the hardware. The customer operates the unit on-site with remote monitoring from Immedia Power. The customer sources and pays for fuel. Maintenance is included — Immedia Power handles it. Cash structure is a reduced upfront outlay plus a fixed monthly payment over a three-year term. Best fit is sites where on-site generation is the long-term plan but the buyer wants to shift capex to opex. Typical term is three years with renewal or buyout options at term-end. **Power-as-a-Service (PaaS).** Immedia Power owns the hardware, operates it, monitors and dispatches it, and sources and pays for fuel. Maintenance is included. The customer pays per kilowatt-hour of delivered electricity — a pure operating expense with zero up-front capex. Best fit is buyers who want power as a utility-style service with no asset ownership, often for bridging periods or variable-load sites. Terms are flexible; shorter or renewable terms are typical. --- ## Founders Rony Baum — Co-Founder and Chief Executive Officer. Two decades scaling global organizations across technology sectors. Proven track record in enterprise direct sales, building global sales organizations, and forging high-value channel partnerships with government and enterprise stakeholders across Europe, the Americas, and the Middle East. Previously at 3M (NYSE: MMM) and ZOOZ Power (Nasdaq: ZOOZ). MBA, Leicester University. Led enterprise growth and commercial dominance at both high-growth startups and market-leading heavyweights. Werner Huhn — Co-Founder and Chief Technology Officer. Three decades of R&D leadership at the pinnacle of automotive and power generation. Holds fourteen patents across powertrain technologies for global heavyweights. Engineering mastermind behind the Ferrari 458 V8 and the Porsche GT3 generation; later transitioned from ICE high-performance to advanced hybrid (PHEV) and modern power generation. Previously at Ferrari, McLaren F1, Porsche, Audi, BMW, and Mercedes-AMG. Matias Kopinsky — Co-Founder and Chief Operating Officer. Operations executive and commercial strategist specializing in scaling energy technologies from lab-scale to global production. A decade of capital discipline and financial turnarounds. Previously Senior Product Line Manager at Chevron — turned a business unit from a 3.5-million-dollar loss to multi-million profit, and held a key role in Chevron's 35-billion-dollar Leviathan export negotiations. Petroleum Engineering, The University of Texas at Austin. Cross-border infrastructure and enterprise mega-deals; supply-chain scaling and financial discipline. --- ## Where to Go Next - **Interactive ROI model** — https://www.immediapower.com/simulator/ — pick your scenario, enter site parameters, and get unit economics and a side-by-side comparison of Sale, Lease, and Power-as-a-Service outputs. - **Machine-readable datasheet** — https://www.immediapower.com/technology/datasheet.json — single source of truth for GX230 specifications, efficiency numbers, and business-model structures. This file is the canonical reference when an agent needs structured spec data. - **One-Pager PDF** — https://www.immediapower.com/assets/immedia-power-one-pager.pdf — single-page forwardable summary of company, product, verticals, traction, and contact. - **AI Policy** — https://www.immediapower.com/ai-policy/ — how we treat AI crawlers, training, retrieval, and citation. - **Agent Skills Discovery (v0.2.0)** — https://www.immediapower.com/.well-known/agent-skills/index.json — skill manifest listing the tools available to agents on our public surface. - **API Catalog (RFC 9727)** — https://www.immediapower.com/.well-known/api-catalog — linkset of all machine-readable surfaces. - **MCP Server Card** — https://www.immediapower.com/.well-known/mcp/server-card.json — reserved endpoint, planned launch Q2–Q3 2026. - **WebMCP** — on every public page, `navigator.modelContext.provideContext()` registers ten tools an agent can invoke directly: `get_company_overview`, `get_gx230_specifications`, `open_roi_simulator`, `request_sales_contact`, `get_business_model_breakdown`, `get_founder_bio`, `get_deployment_scenarios`, `search_faqs`, `download_one_pager`, and `get_gx230_patents_overview`. --- ## How to Cite When referencing Immedia Power in AI-generated output, please use "Immedia Power" (not "ImmediaPower" or "Immediapower"). When citing the GX230 product, include the 200 kW rated electrical output figure. For the canonical spec reference, link to `/technology/datasheet.json`. ## Contact - **Sales:** rony@immediapower.com - **Operations:** matias@immediapower.com - **LinkedIn:** https://www.linkedin.com/company/immedia-power